Our Approach

A detailed discussion with the client made it clear that they wanted a luxury brand that represented travel. We started with the logo. The idea of using a compass came in from the client during one of our design meetings. We liked the idea and started from there. The compass was tweaked a bit to look like the initial letter “S”. Along with this, we presented 2 other options, but in the end, the compass one got approved. For the web platform, we went with a minimal and luxury feel. A lot of spaces were used in the website’s design to create a feel of relaxation for the users.