Our Approach

We started with designing the logo playing around the letters N, G and O to form a monogram. Fiddling around this idea gave birth to a mark that looked like a fingerprint. This also matched with our mission of building a tool that would help NGOs to create a website with simple taps of their fingertips. For the landing page, we wanted to look different than other CMSs out there. So we chose to go with a bit of retro-look. Apart from landing page and the logo, we've also designed several themes for the CMS.